Forever New S/S launch

Forever New kicked off their Spring/Summer ranges with a star-studded bash held in Ripponlea mansion, Melbourne on Thursday 29th July. Delta Goodrem, dressed head to toe in the label, made a guest appearance which included a special performance and introduction of the parade in front of 300 fashion insiders and celebs. Three collections were shown including La Vie En Rose, a girly selection in-stores now; Floral Wonderland, a retro-inspired story which drops in August; and Garden Party, designed for the racing season, which will be released in September. Co-founder and managing director Amanda Goenka announced on the night that Forever New will have 100 stores nationally and internationally by end of year. Not too bad for a little label from Melbourne. Fabulous guests including Alice Burdeu, Kimberley Davies, Amber Renae,Rhys the winner from Australia's next top model & all the cast & celebrities from Project Runway & many more were impressed by the Forever New Collection.

I was so privileged & proud to be a part of this amazing event. To be a part of the team of stylists for Forever New is the best & in 2 weeks to move down to Melbourne to work alongside and manage some of the most beautiful & talented woman in the fashion Industry. It was Such a fantastic and inspiring night everybody involved were just Amazing.

The backstage Photos are to come !!!!

EH x

Down to Earth

This is the Collaboration shoot with Jesse Land & Myself. Tash the beautiful model is so down to earth and such a genuine girl. Look how beautiful she is and how she is just herself and so comfortable. I loved this shoot. She is so unbelievably stunning and down to earth. She will be gracing magazine covers and fashion editorials before we know it.

Model: Natasha Aylward

Stylists: Jesse Land & Emma Holder

photographer: Emma Holder

EH X

Meisel Madness

This International fashion Photographer is definitely in my top 5. You may know his work - the famous & colourful Dolce & Gabbana campaigns or the Versace or Valentino or Calvin Klein . His statement campaignes are the Prada. He has created, styled & photographed Prada since 2004. He works side by side with the Designers and tells them his vision of a shoot he sets the style for and tells hair and make up what he wants.

Steven Meisel is known to use various fashion campaigns as platforms to propel unknown models into stardom. Models such as Sasha Pivovarova, Coco Roacha, Jessica Stam and our very own Gemma Ward. These models are testament to his star-making power. His Prada campaigns are seen as one of the most desired campaigns in the business. He is a man of style and creativity. EH x

Samantha Keating S/S Range

Samantha Keating s/s 2010 range is Amazing.

This story consistsof her own handcrafted turquoise statement rings, her silver over sized flower ring, her peace trinket bracelet teamed up with D.Co boots from the beautiful Designer Forum. I styled this shoot and in this story I wanted her up against the rocks as the texture was beautiful. Sammy is wearing a her full peacock feather necklace against her lemon yellow maxi, sitting on the beach layered up and gorgeous. I wanted the images black & white as I love the feel of the images raw textures and the sultry look on her face completes the look.

Model & Label: Samantha Keating

Photography: Linda Keating

Stylist & creative director: Emma Holder

EH x

Madelene French S/S collection 2010 behind the scenes

The Madelene French Shoot took place over the weekend & It was sensational. People who know me, Know that my motto is there is NO "I" in TEAM. And all the people in the bottom image are all the peolpe involved in the shoot! All gifted and talented beauties. Involved in making the shoot so wonderful were Linda Keating who has just found that she was born with a creative gift of capturing raw emotions and images. Praise god she has tuned into it now. She is so fantastic at it. Samantha Keating who you all know I love and adore she is a creative girl who not only designs her own range & is involved in the fashion industry but also has a passion for photography and is extremly good at it too, like mother like daughter!! Madelene French sitting with one of her trademark pieces on She just oozes creativity and style. Last but not least beautiful Tash whom everyone knows Is one of my beautiful friends whom I adore. She will be the next Miranda Kerr and I am going to make that happen ! But
really without Tash's charisma and beauty this shoot would not have been as successful as it is. That is me up next to Tash I just love being
a part of such an inspiring and talented project. You all Inspire me.

The top image is a sneak peak of the Madaline French Range I captured on Sunday with my canon. The rest range will available as of next week & I will keep you updated on the entire shoot.

EHX

Ray of sunshine

This is still one of my top 5 shoots thus far! I love the way the sun is coming through hitting the crisp white shirt and the sultry look from the model. It looks so effortless. I love the simplicity of the shoot.
Model: Brooke Vardi
Stylist: Emma Holder
Photographer: Emma Holder
EH X

He said She said

Anyone can get dressed up & glamorous but it is how people dress on their days off that are most intriguing.

Alexander Wang. EH X

Models: Brooke & Tristan

Stylist: Emma Holder

Smantha Keating ss shoot

Here is a few teasers from the Samantha Keating ss shoot for 2010. The Model the Photographer and the stylist.

Enjoy.

The shoot & story is to come !

EH x

Rules of fashion

Coco Channel once said "Look for the woman in the dress. If there is no woman there is no dress".

Our right as woman is to be glamorous. Who doesn't like glamour?? definitely not me . It doesn't matter what size or shape you are if you feel great and stand tall you ooze confidence ! One of the things I find myself saying to my clients is "make sure YOU wear the dress and DO NOT let the dress wear you"!! Half the problem is you must choose wisely for your body shape & event. Complete the outfit from head to toe including hair, makeup, accessories & shoes. But remember less is more !

Model: Brooke Vardi

Stylist: Emma Holder

EH X

Artisan Riad

I am not going to lie about it! I AM still lusting over the new Artisan Riad collection by Samantha Wills. I think this collection is her best yet. As fast as her label is getting international recognition and praise, She is going from leaps & bounds in the Fashion Industry. I love this, a Northern Beaches girl from Port Macquarie followed her dreams all the way to the top of the Australian & International Fashion World.

EH x

Luxe Lace

I love Lace !! Its one of my favourite textures and as a girl I love the femininity of it. Its always on trend at least twice a season. Anything from subtle detail to stand out statement pieces lace is always a staple in my wardrobe. I have to say I love to mix it up make it edgy just like these images.

Model: Natasha Aylward

Stylist: Jesse Land & Emma Holder

Photographer: Emma Holder

EH x

Collaboration

Collaboration:

A product resulting from collaboration: Collaboration of many minds.

These Images are from a Styling Collaboration of 2 creative minds. The young fashion forward and extremely talented Jesse Land & my self Emma Holder.

Jesse Land is an up & coming stylist of the beautiful Gold Coast. He has a passion for Fashion and everything glamour. He is in the midst of styling and creating a fashion show in August for two up and coming Designers. He has impeccable style and as a male in the industry he is up to date with the forever changing global Fashion trends and knows exactly whats Hot, What's Not and most importantly whats best for you.

We styled the amazingly stunning Natasha Aylward. Oh she is truly genetically blessed. Beautiful just does not even come close to describing her and her inner beauty is just as eye catching as her physical. It was so easy to capture every story for each shoot She is a natural in front of the camera. Jesse and I were just blown away at how many good shots we captured.

Watch this space as each shoot & Fashion story to come!!

EH x